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Around the World in Books / Yugoslavia-1 (Serbia)

The Bizarre ‘Miss Ex-Yugoslavia’ Beauty Pageant

What happened when an entrepreneur in Australia recruited contestants from a ‘zombie country’ that no longer exits

Janice Harayda
6 min readMar 29, 2022

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Sofija Stefanovic / Credit: SBS TV

This is the latest entry in the “Around the World in Books” series that has been reviewing 30 books from 30 countries during March. Miss Ex-Yugoslavia is a memoir by a journalist from Serbia, one of the six republics that made up the socialist federation of the former Yugoslavia. A second post on March 29 will review a short story collection by Aleksandar Hemon, who came to America from another, Bosnia, and co-wrote the script for The Matrix Resurrections.

Not many entrepreneurs might think it was a good idea to hold a beauty pageant for women from a country that no longer existed. Even fewer might think so if the contestants came from places where, in the recent past, blood had flowed in streets.

A Serbian entrepreneur thought outside the tiara — in this case, a plastic crown. He had the idea for a “Miss Ex-Yugoslavia” pageant for 16-to-23-year-old émigrés to his adopted Australia, a contest open to women from any of the six countries that once made up the old Socialist Federal Republic of Yugoslavia: Croatia…

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Janice Harayda
Janice Harayda

Written by Janice Harayda

Critic, novelist, award-winning journalist. Former book editor of the Plain Dealer and book columnist for Glamour. Words in NYT, WSJ, and other major media.

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