Thanks, Eric. Here's a link to the piece on titles. So many Medium writers who try to apply the "keep it VERY simple" approach that you and I support is that in doing so, they sacrifice the truth. In my view that's never OK. You have to keep it "stupidly simple" but also *accurate." https://medium.com/feedium/60-examples-of-distributed-stories-that-broke-mediums-headline-rules-172621fd3f3a