I love that you included this.

A snowclone is a fill-in-the-blank cliché; the name comes from the widespread (and erroneous) adage that “Eskimos have X words for snow.” Well-known snowclones include “X is the new Y,” “To X or not to X,” and the very prolific “X…
The [Heart] of the Matter
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Nancy Friedman
Janice Harayda
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Mar 28, 2023
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I love that you included this. It's so desperately overused, including by many journalists who should know better.
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Written by Janice Harayda9.2K Followers
·1.1K Following
Critic, novelist, award-winning journalist. Former book editor of the Plain Dealer and book columnist for Glamour. Words in NYT, WSJ, and other major media.
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