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Excellent from my perspective as a working journalist. Quotes are probably the most neglected type of lede. Yet they can be extraordinarily helpful and effective if used sparingly. Sometimes a great quote from someone else is more interesting than anything you have to say on a subject.

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Janice Harayda
Janice Harayda

Written by Janice Harayda

Critic, novelist, award-winning journalist. Former book editor of the Plain Dealer and book columnist for Glamour. Words in NYT, WSJ, and other major media.

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