Apart from its truth-telling, On Writing Well bobs to the surface of an ocean of pedestrian how-to books because the writing sparkles. After I put it on an undergraduate reading list posted before the semester started, a student came to me and said, "I love this book! Zinsser a wonderful writer." That was before we'd even had a class! Students get what's good about this book, maybe more than veteran "content creators" whose goal is above all to sell.