Agree but would go further: You need to a) tell people something they don't know and would care about OR b) give them a strong hint of how the story will do this. Every day I see "stupidly specific" titles like "5 Books That Changed My Life." I virtually never click on these and mute a lot of the authors on the spot because: Why would you care if you don't know the poster (and if you've seen hundreds of other titles just like it)?